When Will the Party Give the Electorate a Reason to Vote for Us?

Bill MacCormick avatar

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9 comments on When Will the Party Give the Electorate a Reason to Vote for Us?

Election results 2026 — the Liberal Democrats are falling short of reasonable expectations, says Bill MacCormick.

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A pencil and eraser rest on a sheet of paper. A circled question mark is scrawled on the paper.

Before the party gets too self-congratulatory (i.e. ‘eight years of gains’), a reminder. In the 48 years since the start of the Thatcher era there have been only eight in which the estimated national vote of the LibDems in local council elections has been lower than in 2026 (and that is if we accept the upper estimate of 16% rather than the lower one, 14%, in which case the number of years is four). Two of those years were 1979 (14%) and 1980 (13%).

The worst run was between 2012 and 2016 when the estimated proportions of the national polls 15%, 13%, 11%, 8% and 14%. In 2021 it was 15%.

On five occasions, the share was as high as 27%: 1982, 1987, 1994, 2003 and 2004. Between 1982 and 2010 the LibDems average percentage share of the national vote at local elections was just over 23%.

Now, in 2026, the party still has some 800+ fewer councillors than in April 2010.

A shrinking base

In London (where I was Area Agent 84-89) the party has nearly as many councillors as in 2010 (246 v 243) but 61% come from just three boroughs, and 75% from six West London boroughs. Seventeen London boroughs (53%) have no LibDem councillors.

Historically, as far as I know, only two London boroughs have never elected a Lib Dem: Enfield and Westminster. But now, with the exception of the lonely and recently elected councillor in Tower Hamlets. there are no LibDem councillors in the ten boroughs of East London, north and south of the river.

In other words, the LibDems are a regional/local party concentrated in the south and south-west with no genuine presence in a large swathe of the country. Indeed, that ‘swathe’ has expanded dramatically with the sudden rise of the Greens.

No unique selling proposition 

The party floats along being middle class, warm and cuddly, being relatively efficient at running the local authorities it controls, and not ‘being the Tories’ in areas still unimpressed by Badenoch and her sad clique.

On the other hand, except for a few withering outposts like Sheffield and Hull, the party has abandoned the Midlands, the North, most of East Anglia, Wales, the Scottish Borders to the tender mercies of Reform, the Greens, and crumbling Starmerism.

Am I surprised at that? Not really.

For years I have waited for the party to come up with a USP, a Unique Selling Proposition, which might help it carve out a position distinct from every other party, and which has resonance with a significant proportion of the electorate.

I have waited in vain. I would be staggered if one could find an ordinary member of the public who could name a policy uniquely Lib Dem.

Where are the distinct and radical ideas on health, wealth, democracy, Europe, the public utilities (especially water), and the environment which, yes, might cause controversy but which also might help carve out an individual identity, something which allows people to say, “Yes, the Lib Dems stand for….”.

Apart from the Welfare State, what did the Liberals ever do for us?

In 1909, Lloyd George’s ‘People’s Budget’ started the process which saw the accumulated wealth of the richest 1% collapse over the next 70 years from 70% to 20%. A Super Tax on the wealthy, national insurance and state pensions were just some of the elements which so upset the vested interests of the powerful that it took two General Elections and a major constitutional battle with the House of Lords to resolve.

Nor should we forget that the next major step forward in social policy, the Welfare State, came out of the Beveridge Report. Beveridge was a Liberal.

Being nice is not enough

Where are the radical policies of the 21st Century? The party needs to be prepared to piss off vested interests wherever they may be. To stop being polite because being nice, working hard locally, and ‘not being the Tories’, gets you just so far. And no further.

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9 responses to “When Will the Party Give the Electorate a Reason to Vote for Us?”

  1. Martin Eggleston avatar
    Martin Eggleston

    A few USPs off the top of my head –

    1. All travel by bus to be made free to users

    2. End the combative, examination-based education system and replace it with one that prepares young people for a world of work wildly different to that of the 50s and 60s

    3. Massive expansion of sources of renewable energy, especially wave power. Aim for solar panels on every roof

    4. End the triple-lock on pensions, introduce means testing for benefits for older people

    5. Shrink the traditional military, and pledge not to get involved in wars overseas

    6. Stop illegal and undocumented people from entering the country; but also, much more encouragement of skilled workers from other countries to come here to fill skills shortages

    7. Make apprenticeship programmes mandatory in all firms with more than 500 employees

    1. Andrew MacGregor avatar
      Andrew MacGregor

      Not entirely sure I support point no 6.

      Illegal migrants are those who overstay. Migrants who are coming in on boats aren’t illegal and neither are undocumented arrivals. We do have to do something, but I believe it is much more structural than simply stopping them.

  2. Nigel Scott avatar
    Nigel Scott

    I don’t agree with abolishing the triple lock on pensions. The UK still has one of the lowest state pensions in Europe. People who have paid National Insurance all their working lives in order to secure a pension should not be subjected to means tests, just to get by.

  3. Kayed Al-Haddad avatar
    Kayed Al-Haddad

    Very eloquently put! The Liberal Party are far more radical than the Lib Dem’s when it comes to policy.

    Kind regards,
    Kayed

  4. Zoe Hollowood avatar
    Zoe Hollowood

    Thank you Bill for this excellent and succinct piece. Lot of facts that I am sure people may find surprising (such as the fact we have fewer councillors now than in 2010). This hyper-local targeted approach of our resources has obviously been successful in winning seats but is also creating Lib Dem deserts as you highlight. This is not inspiring for members/activists – especially combined with the beige politics we offer so that we don’t ‘offend anyone’ and therefore will be the ‘least disliked’ party…

    1. Andrew MacGregor avatar
      Andrew MacGregor

      Part of the LDs last two successful years has been courtesy of the rise of the execrable Farage and his party making serious inroads at local Govt. In my own area there are at least 9 of the local County Councillors elected for the LDs who had lower winning votes this time than their losing vote four years previously.
      Membership rose, but has fallen back and continues to drop. The lack of meaningful development by the federal party has meant reduced effort at local level too. And the mavericks and imaginative candidates have all been put through the blander.

  5. Jon Taylor avatar
    Jon Taylor

    Bill you are right we do not offer ordinary people reasons to vote Lib Dem.
    I agree with points 1,2,3 & 7, I would suggest deliver a funding solution for Social Care something avoided since the NHS was created in 1947. Federalise England : create 9 or 10 Regional Assemblies.Then reduce the House of Commons to 400 seats & replace the House of Lords with an elected Senate of 300.
    Replace Business Rates with Land Value Tax.

  6. Nigel Scott avatar
    Nigel Scott

    I have long been concerned by the party’s electoral strategy of what might be called “ultra targeting”. Successful local parties should obviously be encouraged and campaigning should be focused where we have a base, but this should not be at the expense of creating deserts where we do nothing at all. Where we disappear completely, it is hard to come back and we cease to be able to claim to be a national party.

  7. Anne Williams avatar
    Anne Williams

    Thank you for a great article. I’m sure that the Party could make more of its policies for social care and on environmental issues.

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